Advertising, online presence and client relations within the OAB rules.
4 articles
Provision 205/2021 of the Federal Council of the Brazilian Bar Association (OAB) opened the door to legal content marketing. Learn what is allowed, what remains prohibited and how to produce content safely.
People searching for "labor lawyer near me" first see Google’s business profiles. See how to set up your firm’s profile informatively and in line with the Bar’s rules.
Lawyers can and should be on social media, as long as they respect the Bar’s advertising rules. See formats that work, common mistakes and how to turn followers into consultations.
Content marketing is allowed and encouraged by the Brazilian Bar’s rules. See how to choose topics, create an editorial calendar and turn knowledge into authority, without improper solicitation.
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